Press release
She’s a New Age Madonna...
She’s only just 21, but newcomer Lara Frances is set to make a dent on the local musical landscape this summer with her refreshing mix of pop and nu-folk.
This pretty pixie girl studying industrial psychology at Stellenbosch, is indeed a welcome antidote to contrived pop – a fabrication too clearly depicted in Idols these days. Her songs balance intensity and craft, eloquence and honesty. In short: a fiery brew in a delicate vessel which is more Missy Higgins than Britney Spears.
Because she is “iets in die twintig en ten volle tweetalig”, her debut consists of Afrikaans and English songs which entertain seamlessly. The binding factor being a young woman’s experience of life and love. Instead of the raw existential angst so often found amongst her peers, hope shines through like a bright light in her unique voice and lyrics. Despite this, bittersweet reality do creep in in songs like “Wyn” – “Jy lyk nog tien keer beter ná nog ‘n glasie wyn”. Dreams of love through a touch of melancholy. But hope always prevails.
The title track, “High on Life”, is pure polished pop celebrating life and independence with an irresistible melody. The upbeat tune stays in your head and puts a spring in your step. It’s going to get serious radioplay!
The thread that binds all of the material on the album together is Lara’s direct lyrical approach -– she has an undeniable knack for penning piercingly sincere songs. When this is matched with the no frills instrumentation, it’s a powerful combination of pure and simple.
Also on display on the album is some acoustic guitar driven songs. Her father, who was a bit of a closet muso in his day, taught her the basics of guitar playing. The rest she picked up herself playing around a bonfire on the beach à la Jack Johnson and Tristan Prettyman.
A pure new voice rises...listen and enjoy.
NOMINATED TRACK FOR RADIO: TRACK 3: HIGH ON LIFE
For more information, photos and interviews please contact Liny Kruger at Rhythm Promo: 021 556 1726 / 082 464 1926 / liny@mweb.co.za
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